ZEPP Stores
Insight
Beyond CAC: A New D2C GTM Model
Customer acquisition cost for D2C brands in India has compounded steadily since 2023, driven by rising Meta CPMs, marketplace commission pressure and limited first-party data ownership.
July 15, 2026
Commerce infrastructure, explained.
Ideas on affinity commerce, API-first retail and the economics of verified audiences.
Market
Tier 2 and Tier 3 e-commerce growth in India
Non-metro markets are now the primary driver of expansion for Indian e-commerce. As digital adoption accelerates beyond the metros, they account for the majority of new users.
June 16, 2026
Insight
EaaS for democratising e-commerce
Regular marketplaces gave brands distribution but took away customer data, pricing control and the direct customer experience. ZEPP is the E-Commerce as a Service layer that gives them back.
June 8, 2026
AI
AI in E-commerce: Price Optimization vs. Personalization
Understanding the basics, how they work, and which AI tools power them.
June 25, 2025
Market
How dynamic pricing is reshaping online retail in India
Ever noticed how the price of your cart changes between morning coffee and lunchtime browsing? Welcome to the world of dynamic pricing.
May 23, 2025
Case Study
IFE System based Store
One of the world's largest airlines wanted to offer a shopping catalogue to their flyers through the in-flight entertainment system.
August 13, 2024
Case Study
Airline Industry
How India's largest airline is using the ZEPP API to increase employee engagement.
September 1, 2023
Case Study
Bank Reward Points Redemption
How a leading bank reward point catalogue management company uses the ZEPP API stack for their customers.
August 11, 2023
Case Study
Consumer Credit Card
A new-age premium credit card issuer wanted to increase customer engagement and drive more transactions through their app.
July 5, 2023
Case Study
New Age Fintech
A neo-fintech uses ZEPP to enable their SMB customers to buy products directly.
October 12, 2022
Case Study
Student Purchase Program
India's largest PC companies needed a platform to offer their products to eligible students through a secure webstore, with pricing confidentiality. They chose ZEPP.
August 10, 2022
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