Bank Reward Points Redemption

How a leading Bank Reward Point Catalog Management company uses the ZEPP API stack for their customers....

Globally, the Credit Card Reward Point industry is worth billions. Reward points are a great way to entice customers for higher sales. Customers buy products, earn reward points, burn reward points, buy more products to earn more points.

However, this virtuous cycle is broken when customers realize that they don’t have all the buying options they need to burn their reward points. Gift Cards help resolve this issue but redemption of points in such cases is a Two step process. First, customers redeem their points for a Retailer's Gift Card, and then visit the website of the Retailer to redeem the GC and order products of their choice. This leads to customer dissatisfaction and diminished loyalty.

One of India's largest Credit Card Rewards Catalog Management company started using ZEPP APIs to provide their customers with options for ordering physical products directly. Now their customers can choose from thousands of products across hundreds of Top Brands.

Customers were now able to order products directly from within the Rewards Platform that they were already used to, and assured of delivery directly by the Brand whose product they ordered. By Ordering products directly from manufacturers, Consumers were able to realize much higher value for their points than before. Delivery of these products was also handled by the platform ensuring the right product was delivered within the promised time frame.