New Age Fintech

A Neo-Fintech uses ZEPP to enable their SMB customers to buy products directly...

A Y-Combinator Funded Startup recently partnered with a Bank to issue Credit Cards for SMB's in India - a large and untapped market as conventional banks considered most Indian SMB's unworthy of credit. This simple yet elegant solution propelled them into the Top issuers of Credit Cards for Indian SMB's in the recent past.

As a way of increasing their Customer engagement and retention, the company decided to launch a 'Store' dedicated to their SMB customers. They partnered with ZEPP and used its robust and easy-to-integrate APIs to build the store, from which their customers could buy products using their newly issued credit cards, directly from manufacturers. The SMB's could now buy Laptops directly, with GST input credit. They also used the platform to buy Gift Cards for Employee R&R.

Revenues from this platform grew consistently, adding to the Fintech's bottom-line while increasing Customer satisfaction.